Marketing is the process of communicating a brand to a target demographic in order to establish a business relationship. It has always been dependent on two things: consumer satisfaction (word-of-mouth) and broad market media. This has never changed. What has changed is the means by which companies get their message out to their potential customers.
Obviously, the root of marketing dates back to the beginning of commerce. After all, marketing only exists for the purpose of persuading someone to buy a product, service, or concept. You could, then, argue that the birthplace of marketing was in the public markets of ancient civilizations (which makes sense in terms of etymology).
However, marketing, as we know it today, probably developed out of the social changes that drove the industrial revolutions of the 18th and 19th centuries. During this time production of goods became severed from consumption and industries were designed to serve the growing population. During this time, marketing was focused on minimizing costs by addressing potential issues.
Rise of the Brands
In the twentieth century, though, competition began to grow among the many production-based industries. Marketing, then, became more focused on generating sales. Thus, “brands” started to become more important because people wanted to put their money into something that they can trust. Good advertising (marketing), then, went towards developing a good reputation for brands in the public eye. You might have seen advertising in the newspaper, for example.
After the 1960’s most of the markets became saturated, making competition for customer’s attention cutthroat. Out of this paradigm shift, the industries we know today as “marketing” and “advertising” were born. These industries focus not on the promotion of goods and services directly to consumers; nor do they focus on distributing these goods. No, these industries focus solely on the movement of markets: how each “demographic” thinks, what the trends are, what is on the horizon, etc.
Marketing at the end of the twentieth century was focused on reaching as many people as possible using the media and technology available at the time. In the early part of the century, radios were used for getting the news and for entertainment purposes. Later, the television became the norm. Now, of course, the internet is the place to go for all of these things.
Internet marketing has changed a lot in its short life. One of the first kinds of internet marketing was through e-mail. In fact, it was a new e-mail marketing strategy that developed Hotmail, the first free e-mail available to the general public. When you signed up, you were asked which offers you would like to learn about. Soon, though, that changed and marketing evolved again, more or less into the current form with which you are probably very familiar.
Search Engine Optimisation
These days, the most powerful and profitable form of marketing online is SEO, or Search Engine Optimization. The goal of SEO is to guide search engines to point web-users to your site before any other. This strategy involves circulating your name or brand across the expanse of the internet through articles, blogs, videos, and social media outlets in order to increase the integrity of your brand.Hello world!