47% increase in traffic, 97% increase in online transactions and a 73% increase in revenue year-on-year
Hyper Drive is New Zealand’s leading Automotive Destination for tyres, wheels, audio and tinting. Products are sold online throughout NZ as well as in-store through their Penrose Super Store.
Due to the nature of the products, revenue is primarily generated through in-store traffic. We set out to encourage more visitors to purchase online and increase revenues to enable a 2nd location to be established.
With a 73% increase in online revenue year-on-year, a 2nd location (Hyperdrive FIT) was opened in October 2015 in central Auckland. Plans are now underway to open a 3rd wheel and tyre fitting location as revenues continue to increase.