AdWords delivered 50% of all online enquires for cruise bookings
Established in 2004, iCruise was founded on a belief that Cruise holidays needn’t be reserved exclusively just for the rich and famous. You’ll find the hottest Cruise deals on a wide range of products from across the globe at affordable prices.
In 2012 iCruise was struggling to capture sufficient levels of traffic to their website to generate online enquiries. They needed immediate, qualified traffic that would lead to more cruise bookings in order to remain profitable.
With immediate effect Google AdWords started delivering over 50% of the site’s visitors and 50% of all online enquiries. This was well ahead of all other sources such as organic and direct traffic.