12% decrease in advertising spend with a 73% increase in revenue
Traffic to the website was labouring around 15,000 visitors per month for the last 2 years. This prevented business growth and the ability for expansion.
Due to the nature of the products revenue is primarily generated through in-store traffic. We believed we could still double online sales and revenue to enable a 2nd location to be established.
In Oct 2015 a 2nd location called Hyperdrive FIT which was setup in Grey Lynn. This was assisted by the positive growth in sales and revenue